Gerd Maria May is the Head of Editorial Development at Jysk Fynske Medier’s 12 newspapers and websites. She is responsible for establishing Jysk Fynske Mediers’s Journalism Academy, developing and providing courses aiming to align the 500 reporters in the organization with the company strategy to make journalism more relevant to the users. Gerd is currently a fellow at Constructive Institute, Århus University, where she search for answers on how to create a model for local partnerships based on digitization.