Dr. Carl-Gustav Lindén is docent in journalism and media development at the Swedish School of Social Science, University of Helsinki and affiliate associate professor at Södertörn University. He worked as a business journalist and editor for more than two decades before moving in to academia. He now leads the R&D project Immersive Automation where computer scientists with media and journalism researchers are exploring the opportunities for news automation. He campaigns against using the “robot journalism” metaphor.